Stellar Realities — Innovating Elegance
AR and VR Technologies
One of the most powerful content formats ever created, 360° video has been at the heart of Vistacraft since day one.
Our core heritage as a studio lies in 360° video production for VR. We have in-house VR directors, DOPs, camera technicians, post-production specialists, and app developers.
We can shoot and edit in 3D (stereoscopic) 360° and capture all our work with binaural sound. Additionally, we collaborate closely with industry partners like The Mill to achieve stunning finishes through our grading process.
360° video is one of the most powerful content formats for user engagement. It transports viewers to the heart of a narrative, offering a highly immersive experience of real-world or custom environments. With major platforms like YouTube and Facebook supporting the format, your 360° content has the potential to reach millions.
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Our process as 360° filmmakers differs in many ways from shooting traditional film content. As the industry has developed we have almost rewritten the rulebook entirely, developing a new set of tools and techniques specifically for producing 360° VR content.
This iterative process has made us an agile and adept VR production studio, capable of finding innovative solutions to complex scenarios.
Our custom set of VR techniques and processes, the Vistacraft Immersive Pathway (VIP), enables us to make informed decisions on set and in post-production, grounded in our extensive experience and streamlined for efficiency.
With over six years of producing live-action 360° content and ten years of experience in 360° photography, your campaign is in the safest and most experienced hands in the industry.
We collaborate closely with our clients to comprehend and adapt their briefs for the 360 medium. Our process begins with developing a script and storyboard that bring the brief to life, serving as the initial steps towards creating an immersive 360 experience.
Our focus is on achieving a sense of ‘presence,’ which is fundamental to creating content that is both comfortable and engaging. Ensuring comfort in VR demands special care and attention. Every aspect, including motion, blocking, and technical details, must be meticulously planned and executed.
360° Post-Production involves stitching and blending footage to ensure a seamless, high-quality result. At Visualise, we primarily collaborate with Mistika, Mocha, and the Adobe Creative Suite to produce our content. Additionally, we utilize a variety of creative programs and software to enhance and deliver our immersive experiences.
Often overlooked but absolutely vital, the method of delivering the project to headsets is crucial. Ensuring the content is correctly formatted for the specific headset, social platform, mobile device, or web player is essential. Too many excellent projects have been compromised at this critical final stage!
We have over six years of experience producing live-action 360° content and ten years shooting 360° photography to an exceptional standard. Since our inception, we have produced over 100 experiences and have mastered the techniques for both the practical capture of VR and, crucially, the methods for storytelling in VR.
It’s the balance of this expertise, along with our proven production process, that allows us to consistently deliver high-profile projects on time and within budget. Call Vistacraft to discuss your project, and you’ll see what we mean!
AR and VR Technologies
AR and VR Technologies